Privacy policy
Last updated: 15 July 2026
Primevio ('we', 'us', 'our') respects your privacy and handles your personal data in line with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. This policy explains, in plain language, what we collect, why, and what rights you have over it.
Who we are
Primevio is an independent UK trading business. Trading address: 6 Penrod Way, Morecambe, LA3 2UZ, United Kingdom. Contact: contact@primevio.shop.
Information we collect
• Contact details — name, email address, phone number, delivery and billing address
• Order details — items purchased, order number, and payment confirmation
• Technical data — IP address, browser type, and device information, gathered via cookies
We don't collect or store your card details. Card payments are handled directly by Stripe — see our Payment Policy for details.
Why we collect it
• To process, dispatch, and deliver your orders
• To respond to your questions and provide customer support
• To meet our legal, tax, and accounting obligations
• To understand, in aggregate, how our website is used and improve it
How we use it
Your data is only used for the purposes listed above. We don't use it for automated decision-making or profiling, and we don't send unsolicited marketing — any marketing email you receive is one you've opted into, and you can unsubscribe at any time.
Cookies
We use cookies to keep the site working properly, remember your preferences, and understand in aggregate how the site is used. You can manage cookie preferences through the banner shown on your first visit, or through your browser settings.
Third parties
We only share data with the providers that help us run Primevio, and only as much as each one needs to do their job. We never sell your personal data.
• Stripe — secure card payment processing
• Delivery couriers — to get your parcel to you
• Email and analytics providers — to communicate with you and understand site usage
Your rights
Under UK GDPR, you have the right to:
• Access the personal data we hold about you
• Correct data that's inaccurate or incomplete
• Ask us to delete your data (the 'right to be forgotten')
• Restrict or object to certain kinds of processing
• Request your data in a portable format
• Lodge a complaint with the UK Information Commissioner's Office (ICO) at ico.org.uk
To exercise any of these rights, email contact@primevio.shop — we'll respond within 30 days.
Retention
We keep order records for up to 6 years to meet UK tax and accounting requirements. Support conversations are kept only for as long as we need them to help you.
Security
Our website, including checkout, runs on 256-bit SSL encryption end to end, and we follow reasonable administrative, technical, and physical safeguards to protect your data.
Frequently asked questions
• Do you sell my data? — No — we never sell your personal data to third parties.
• Do you store my card details? — No — card details are handled by Stripe and never stored by Primevio.
• How do I delete my data? — Email contact@primevio.shop and we'll delete it, subject to any legal record-keeping obligations we're required to meet.
Contact
For any privacy question or request: contact@primevio.shop, or by post at 6 Penrod Way, Morecambe, LA3 2UZ, United Kingdom.